The most important marketing trends of 2021 may be a little hard to predict, but you will know what’s coming next with our exclusive report.
If a particular marketing strategy or approach has consistently worked for your business, why deviate from the tried-and-true plan? Well, just because something works now does not mean it’ll work again in the future. You must be one step ahead or keep up with the emerging trends that will impact your marketing success the next time around.
The marketing landscape is changing. More and more companies are going digital, which means the tools of the trade have to change too. Social media optimization, SEO best practices, blogging for business – all these trends compete with old-school advertising like print ads in magazines or on billboards that we’re used to seeing as a part of everyday life. But what’s next? What new trend will emerge from the chaos? That answer isn’t so easy, but you can bet it’ll be just as innovative and creative!
Inbound marketing is a way to digitally grow your brand awareness, build trust with customers through content sharing and focus on the customer journey – from finding out about them to converting them into a sale or lead.
One of the most essential aspects of any marketing campaign is content. Inbound marketers will put a lot of time and effort into producing quality, valuable content tailored towards their target audience and buyer personas to help them better understand what they are looking for before making that first purchase.
- 47% of buyers view three to five pieces of content before engaging with a sales rep, and most of them expect brands to create content to gain their interest.
Referrals drive conversion rates among all marketing channels, and these are the clients you want to work with as they seek you out and already have a positive impression of your business. Don’t be afraid to ask your customers for referrals after every sale.
People’s confidence in reviews continues to grow – the recent lockdowns helped increase this trend as for many purchases, reading online reviews is the main form of research that a consumer will partake in before purchasing.
Native advertising is a way to subtly promote your brand with content that appears as it would otherwise be on the website. Unlike traditional advertising, which seeks attention by interrupting and standing out from other ads for brief moments, native adverts are designed to blend in so readers can easily distinguish them as promotional material.
Native advertisements work because they are explicitly crafted around what type of audience you want your product or service marketed towards based on their interests and needs – an attribute social media marketing has been leveraging prominently since its inception date! If there’s one thing we’ve learned over the years about people who use Facebook, Twitter, Instagram, etc., it’s this: these platforms give audiences exactly what they’re looking for when searching online through curated
- In the U.S., 79% of people have some type of social media account — globally, there are over 3.7 billion social media users.
Social media marketing is a popular strategy that allows you to connect with your audience on an emotional level authentically. It humanizes your brand, providing you the ability to interact and build meaningful relationships in ways other channels can’t match.
Influencer marketing is a burgeoning field in modern advertising. The increasing reliance on social media has allowed influencers, who are not necessarily celebrities that everyone knows about and recognizes from TV ads or the radio to make their mark by connecting with fans through YouTube videos, blogs posts, and even Twitter feeds. These people have real-world experience, providing insights into what consumers want out of products they use every day, like cars or clothing items. Still, it’s up to you as an advertiser to find them online before your competition does!
Micro-influencers are dominating the social media landscape. These online promoters have a smaller, niche following (typically thousands to tens of thousand followers), but their posts often pack more punch due to their higher level of engagement. Micro-Influencers are the Future Of Influencer Marketing.
Marketers will be getting a lot more creative in their approaches, as they take what’s worked before and make it even better.
SEO is all about keeping your content as relevant and engaging as possible. You can do that by following a few key steps to keep things fresh:
· Refresh old, outdated content with new statistics and links;
· Repurpose existing content for different formats such as podcasts or blog posts because they are more likely to rank well in search engines.
Landing pages are often cluttered, slow, and chaotic. Visitors will leave if they have to click through a bunch of ads before seeing the product or service you’re trying to sell them on. To keep your visitors engaged, make sure your site loads fast and that there is an obvious statement about what you offer as soon as possible after they arrive at the landing page.
With the rapid growth of AI, it seems that authenticity in marketing has never been more critical. Consumers are getting smarter and don’t want marketers to use tricks or gimmicks; they want honesty from companies. Some ways you can be honest with your consumers is by incorporating AI into your business’s marketing strategies so you have all this data at hand for decision-making purposes – no matter how small those decisions may seem.