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Link building, or link earning, is one of the most important aspects of SEO. This article will discuss how to build high-quality backlinks for your website and what you should avoid when doing so. This includes guest blogging, which has become a controversial subject in recent years due to Google’s crackdown on spammy links.

Building high-quality inbound links for your website is one of the most important components of building online authority, improving organic search visibility.

A website’s authority and relevancy are directly tied to the amount of other relevant, user-friendly sites that link to it.

Websites need to earn authority links from authoritative sites. This improves the credibility of the site and increases traffic.

Create Unique Research

Depending on the type and scope of your business, you may have access to your own unique customer or industry data.

You can collect, compile, analyze, and organize this research into relevant, valuable information that readers will want to read about, like, and share with their network.

Create Unique Images, Graphics, or Video

The web is largely a visual medium. As such, unique images and graphics can be critical to engaging readers and attracting links.

Write About A Popular/Trending Article or Topic

Share your unique thoughts on trending topics via blog posts and video or podcast episodes.

You can track trends by tapping into Google Trends. You should also find relevant hashtags on social media to determine what is trending among your audience.

The goal of an article, or any other content for that matter, is to share your knowledge and expertise with readers.

Build Trusting Relationships

The foundation of backlinks—and authority, as a result—is trust.

Link building should start with the quality of your site’s content and carry through to how you approach various sites. You start by establishing trust and then request permission from other sites’ owners.

Trust, as we all know, is not gained easily or quickly. It demands a consistent demonstration of commitment to providing value over time.

Building a trustworthy relationship with social media influencers is a dynamic process.