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Benefits of using WordPress

Benefits of using WordPress

WordPress tops the list of the three most frequently used website building packages globally, followed by Joomla and Drupal; all are free to download and use, all come with numerous add-ons for special functionality, and all can be customized to suit the needs of...
What Is a Landing Page?

What Is a Landing Page?

What would be the first thing you could do today to improve your marketing ROI dramatically? Landing pages are website pages that are explicitly designed to try to attract a specific type of website user. These are websites that are planned specifically around a...
What You Need To Know About Google’s Page Experience Update

What You Need To Know About Google’s Page Experience Update

Google’s new Page Experience Update is an effort to improve search quality. The Page Experience Update will introduce new targeted metrics to ensure that web pages meet an even higher benchmark for the user experience than ever before. In line with previously named...
Evergreen Content

Evergreen Content

Evergreen content is content that is everlasting and will never get old. Evergreen content has lasting power and is a must-have for online marketing. Evergreen content is search-optimized content that remains relevant to readers over a long period of time – as...
How to respond to reviews

How to respond to reviews

Positive and negative reviews alike deserve a reply. Digital marketing is an ever-changing landscape, but one thing that’s not going anywhere is the impacts of reviews on how customers view products online–both positive and negative ones. Here’s what...
How & Why: Target High-Intent Keywords

How & Why: Target High-Intent Keywords

The best way to be found on the internet is by using highly targeted search terms. Let’s use our example of a dentist in Lincoln, Nebraska, as an illustration: A google search for “dentist” pulls up over 1 billion results and will not bring you much...
Common Reasons Solopreneurs Fail

Common Reasons Solopreneurs Fail

Every day, new entrepreneurs start businesses with great ideas and visions for success. Unfortunately, many of these ideas never materialize or fail within the first year. When starting a business, it is essential to know all of the risks involved. Many people think...