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Evergreen Content

Evergreen Content

Evergreen content is content that is everlasting and will never get old. Evergreen content has lasting power and is a must-have for online marketing. Evergreen content is search-optimized content that remains relevant to readers over a long period of time – as...
How to respond to reviews

How to respond to reviews

Positive and negative reviews alike deserve a reply. Digital marketing is an ever-changing landscape, but one thing that’s not going anywhere is the impacts of reviews on how customers view products online–both positive and negative ones. Here’s what...
How & Why: Target High-Intent Keywords

How & Why: Target High-Intent Keywords

The best way to be found on the internet is by using highly targeted search terms. Let’s use our example of a dentist in Lincoln, Nebraska, as an illustration: A google search for “dentist” pulls up over 1 billion results and will not bring you much...
Common Reasons Solopreneurs Fail

Common Reasons Solopreneurs Fail

Every day, new entrepreneurs start businesses with great ideas and visions for success. Unfortunately, many of these ideas never materialize or fail within the first year. When starting a business, it is essential to know all of the risks involved. Many people think...
LLC Vs. Corporation

LLC Vs. Corporation

There are many different structures companies can take. A partnership is the most common, but specific industries might benefit more from having a corporation or sole proprietorship setup to their name instead. When choosing which type of entity you want for your...
Marketing Strategy

Marketing Strategy

Your marketing strategy is the key to your success. Without a plan, you lack focus, and without focus, you will fail to reach any goals or objectives that have been set by yourself. Failures are inevitable if there is no planning involved, so make sure not to be one...
Marketing trends in 2021

Marketing trends in 2021

The most important marketing trends of 2021 may be a little hard to predict, but you will know what’s coming next with our exclusive report. If a particular marketing strategy or approach has consistently worked for your business, why deviate from the...