It’s hard to predict the future. But when it comes to digital marketing, it may be a little easier. Re-evaluate your current digital marketing strategies to ensure they are up-to-date with recent trends and changes.
Digital changes in consumer behavior are happening and will continue to happen.
- McKinsey found that the pandemic accelerated e-commerce adoption by 10 years in just 3 months.
- Over the past year, 60% of all companies have witnessed new buying behaviors.
- Companies are working to build security and resilience for the future.
A consumer trend is that people want a company or branding to offer them something they need quickly.
Search insights are an accurate indication of what customers want. Consumers tell brands what they want, need, and plan to purchase in search queries and site browsing behavior.
Improving Content Velocity and Quality
Ensuring that content meets your needs for both velocity and quality is key to scaling a successful content marketing strategy.
If you’re struggling to publish monthly, this means that your competitors are building a larger outreach and better distribution of content.
Content quality is the first step to growing a successful business. People don’t want content from an individual that can’t be trusted, so create high-quality content with expertise and authority.
Intelligent Automation is Taking Us Beyond Simple Replication
One of the key digital trends for the upcoming decade is an increased number of interactions with consumers. This, in turn, means more data to analyze, which has led to automation tools being used in digital marketing. Intelligent automation will allow individuals to focus on other tasks rather than making every decision manually.
First-Party Data Will Continue to Grow in Importance and Value
Google plans to phase out third-party cookies, leaving advertisers struggling. With cookie depreciation a top challenge for 2021, it’s clear that first-party data is valuable.
Luckily, you can take steps today to plan ahead with consumer protection efforts to offer more value in exchange for the data you collect.